Eval q2
Synergistic Elements
The main synergistic element used in all our media products (Video products and two ancillary products) was the artist 'Dan O'brien' where we portray him as an average, normal guy as thats what you hear from his music. In all products we have him standing in the same pose with his guitar which links to the conventions of an alternative pop genre.
The second synergistic element was the casual font we used for the title of the song 'Far From Me' and it linked with other font with the same genre of music video. The font is at the end of the music video so it sticks into people minds so they remember it and can link it to the ancillary products when they see them.
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