Research- Digipak (Finlay Diver)

Elements of Real Digipaks

Front Cover:  Front cover shows the title of the album with the main artwork which is used to grab the attention of the buyer but also has to fit the genre of the music.

Name- Artist/Band, Song/Album
Picture- Artist/Image

Back Cover: The Back cover usually shows the songs in the album and the institutional information which is used to inform the buyer.

Song List
Institutional information
Barcode

Spine: The spine shows typical information like the artists name and album name, this is done because normally Digipaks are stacked where only the spine can be seen. This makes it easier for the right Digipak to be found.

Name - Band/Artist, Song/Album

Internal panels: Internal panels usually have the booklet on one side and the the actual CD itself on the other.

Booklet
CD

Research - Digipak and Magazine advert research (Callum Doona)

1. Elements of real digipak:

Front cover- The front covers usually has the title of the film and a picture that has a synergistic effect towards the music, its quite colourful as it has to grasp the attention of the customer, but sometimes it doesnt have to be colourful to fit the genre. The front cover is the first thing costumer sees. The front cover can most probably define the genre.
Spine- usually has the title and the name of te producer or artist. Colour scheme is followed from the front cover.
Back cover- It has the instituational information on the back but is still goes witht he colour scheme of the whole digipak. It also shows you the songs on the CD.
Internal panels- Hard casing to protect the CD goes with the colours on the rest of the digipak.usually one side is dedicated towards holding the CD while the otehr side either gives the somg list or a option to pull a booklet or a poster out.
Booklets/postcards/posters- Inside the digipak, you can pull it out and use it as a poster or if it is a booklet it shows you the insitutional information.

• A DigiPak is type of packaging for either a CD or DVD cover in order to promote the product inside 
• It is another form of advertising and will be used in shops and online as the artwork for the product in order to create a link between this image and the artist/artists product 
• It also gives details into the product including production company, copyright information, price or even little details such as for a CD, the lyrics, songs included on the disc and any other promotional material (posters) 

Retailers: Before iTunes and Spotify and all the music streaming sites became popular hmv was the most popular retail store for music on the high streets. Places like HMV would sell their music in digipaks or vinyl. Nowadays digipaks are becoming out of fashion and vinyl and digital music are being used more frequently.

Digipak research:

The CD design shows a picture of many used cigarettes, this matches the image of the man smoking on the cover of the album and suggests that he is not going by the rules and is a rebel to society. This is the digipak front cover for the album ‘Whatever People Say I Am That’s What I’m Not’ by Indie band Arctic Monkeys.

Unlike most digipaks, the name of the album is not shown anywhere on the front cover, suggesting the album is aimed more at existing fans than new fans audit gives a sense of arrogance as well as the fans who buy it should know the band anyway. Both images are in black and white, and the images are very plain and simple, this along with the title of the album suggests that the band doesn’t hide behind things, As the name of the band is the only text on the page, it is very eye- catching and easy to see this makes it seem like they want their name heard and easily recognised.

The casual dress, attitude and pose of the man in the photograph suggests a lack of care for whatever anyone thinks about him, and this links again to the title  The barcode and record label copyright information is shown for retail and protection.

Back Cover

The track list for the album shows 13 tracks without numbers to signify in what order they should be, and this adds to the general feel of disorganisation and not having a care. The white text stands out against the black background and so can be easily identified by The images depicts the same person as seen on the front cover, giving continuity to the album. He is in the same clothes but in a slightly different pose: rubbing his eyes, which could suggest he has been up late working. The spines of the digipak are where we see the name of the album itself, and the font is exactly the same as the track listing which suggests continuity again.
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Inlay

The song titles are structured to go with the shape of the mans head which adds visual structure to the layout. The main central picture is again of Chris McClure. He represents the album and the genre of indie music as he seems really intoxicated or drugged up, which relates to indie audiences. 

Again, the label has been used but this time in the top left hand corner, which is where our eye initially gets drawn to, naturally. These are all acknowledgements to people who had anything to do with the album, such as band managers, producers, recorders, families and supporters. It also contains information of where the album was recorded and who designed the cover.







Magazine advert research:

Mini pitch

https://www.dropbox.com/s/xdu9bjsl0whlw0w/Mini%20Pitch.m4a?dl=0

Mini Pitch (Tomasz Wojton)

Mini Pitch

Research - Grime Genre (Teejay Celeste)

Genre Research - Grime

Grime is a genre of music that emerged in London in the early 2000s. It developed out of earlier UK electronic music styles, including UK garage and jungle, and draws influence from dancehall, ragga, and hip hop. The style is typified by rapid, syncopated breakbeats, generally around 130 or 140 bpm, and often features an aggressive or jagged electronic sound. Rapping is also a significant element of the style, and lyrics often revolve around gritty depictions of urban life.

The style initially spread among pirate radio stations  and underground scenes before achieving some mainstream recognition in the UK during the mid-2000s through artists such as Dizzee Rascal, Kano, Lethal Bizzle, and Wiley. Other prominent artists include Ghetts, Jme, Skepta, Stormzy, The Streets and grime crews such as Boy Better Know, Newham Generals, Roll Deep, and Ruff Squad In the mid-2010s, grime began to receive popular attention in North America. The genre has been described as the "most significant musical development within the UK for decades.

 Conventions of a Grime music video

• Typically, a grime video would be set in the streets of cities, usually where the artist has grown up.
• The artist themselves would be the focus of the music video, as they are the one who has made the song
• Artists dress in a certain way in order to promote their brand image
• Usually, the narrative of a grime video would relate to the artists real life, usually to do with their past or home

Skepta - Shutdown

Research - Country Genre (Finaly Diver)

Music Research: Country

Music Research: Country

Country music is a musical genre that originated in the southern united states during the early 1920's. Ultimately, country music’s roots lie in the ballads, folk songs, and popular songs of the English, Scots, and Irish settlers of the Appalachians and other parts of the South. In the early 1920s the traditional string-band music of the Southern mountain regions began to be commercially recorded, with Fiddlin’ John Carson garnering the genre’s first hit record in 1923. The vigour and realism of the rural songs, many lyrics of which were rather impersonal narratives of tragedies pointing to a stern Calvinist moral, stood in marked contrast to the often mawkish sentimentality of much of the popular music of the day. 

This is a song by famous country musician Willy Nelson - Whiskey River