Research - Digipak and Magazine advert research (Callum Doona)

1. Elements of real digipak:

Front cover- The front covers usually has the title of the film and a picture that has a synergistic effect towards the music, its quite colourful as it has to grasp the attention of the customer, but sometimes it doesnt have to be colourful to fit the genre. The front cover is the first thing costumer sees. The front cover can most probably define the genre.
Spine- usually has the title and the name of te producer or artist. Colour scheme is followed from the front cover.
Back cover- It has the instituational information on the back but is still goes witht he colour scheme of the whole digipak. It also shows you the songs on the CD.
Internal panels- Hard casing to protect the CD goes with the colours on the rest of the digipak.usually one side is dedicated towards holding the CD while the otehr side either gives the somg list or a option to pull a booklet or a poster out.
Booklets/postcards/posters- Inside the digipak, you can pull it out and use it as a poster or if it is a booklet it shows you the insitutional information.

• A DigiPak is type of packaging for either a CD or DVD cover in order to promote the product inside 
• It is another form of advertising and will be used in shops and online as the artwork for the product in order to create a link between this image and the artist/artists product 
• It also gives details into the product including production company, copyright information, price or even little details such as for a CD, the lyrics, songs included on the disc and any other promotional material (posters) 

Retailers: Before iTunes and Spotify and all the music streaming sites became popular hmv was the most popular retail store for music on the high streets. Places like HMV would sell their music in digipaks or vinyl. Nowadays digipaks are becoming out of fashion and vinyl and digital music are being used more frequently.

Digipak research:

The CD design shows a picture of many used cigarettes, this matches the image of the man smoking on the cover of the album and suggests that he is not going by the rules and is a rebel to society. This is the digipak front cover for the album ‘Whatever People Say I Am That’s What I’m Not’ by Indie band Arctic Monkeys.

Unlike most digipaks, the name of the album is not shown anywhere on the front cover, suggesting the album is aimed more at existing fans than new fans audit gives a sense of arrogance as well as the fans who buy it should know the band anyway. Both images are in black and white, and the images are very plain and simple, this along with the title of the album suggests that the band doesn’t hide behind things, As the name of the band is the only text on the page, it is very eye- catching and easy to see this makes it seem like they want their name heard and easily recognised.

The casual dress, attitude and pose of the man in the photograph suggests a lack of care for whatever anyone thinks about him, and this links again to the title  The barcode and record label copyright information is shown for retail and protection.

Back Cover

The track list for the album shows 13 tracks without numbers to signify in what order they should be, and this adds to the general feel of disorganisation and not having a care. The white text stands out against the black background and so can be easily identified by The images depicts the same person as seen on the front cover, giving continuity to the album. He is in the same clothes but in a slightly different pose: rubbing his eyes, which could suggest he has been up late working. The spines of the digipak are where we see the name of the album itself, and the font is exactly the same as the track listing which suggests continuity again.
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Inlay

The song titles are structured to go with the shape of the mans head which adds visual structure to the layout. The main central picture is again of Chris McClure. He represents the album and the genre of indie music as he seems really intoxicated or drugged up, which relates to indie audiences. 

Again, the label has been used but this time in the top left hand corner, which is where our eye initially gets drawn to, naturally. These are all acknowledgements to people who had anything to do with the album, such as band managers, producers, recorders, families and supporters. It also contains information of where the album was recorded and who designed the cover.







Magazine advert research: