Research - Magazine advert (Teejay Celeste)

1. Elements of real Digipaks

Front cover: 

The front cover the consumer see's so the title is usually very clear accompanied by a photo that has synergistic effects with the digipak and music. Normally, the colour scheme is extremely important as it needs to attract the consumer to the product 

Spine: 

Not much attention is payed to the spine, the spine is usually very plain and has the name on it  digipaks are stacked with the name facing so the consumer can see

Back cover:

The back cover usually has institutional information such as barcodes and labels. Less attention is payed to it and it usually includes a song list.

Internal panels:

When opened the CD is presented in the internal panels. one side is dedicated to holding the CD still inside the cover while the other panel holds the booklet or poster.

Booklets/postcards/posters: 

Usually the book includes lyrics or information about the album and gives the consumer a reason to buy the album

2. Magazine Adverts

In a typical magazine advert you would expect to have a picture of the artist, the name of the album, the artists name. Also it would feature names of either the most well known songs or well known artists that feature in the album, in order to create a hype and get an audience.

A magazine advert must have synergistic elements with the digipak, so that a member of the audience would know that they are linked su as the picture of the artists, the colours and a company logo that shows that it is all from the same production company