Planning - Mood Board

Technical - Lighting

The Key Light – This is the main light used on your subject. 
The Fill Light – The purpose of this light is to fill in the shadows created by the key light, preventing them from getting too dark. 
The Back Light – This is used to separate the subject from the background.

No Light 

Key Light

Fill Light

Back Light

Key and Back Light 

Fill and Back Light

Key, Back and Fill Light

Technical - Sound

Technical - Camera Dolly

Technical - Camera Dolly 

A camera dolly is a wheeled cart used to create smooth camera movements.






The camera is mounted to the dolly and the camera operator and focus puller or camera assistant usually ride on the dolly to push the dolly back and forth.




The dolly is used to produce images which involve moving the camera toward or away from a subject - dolly shot 

Technical - Rule of Thirds

The Rule of Thirds

The rule of thirds is a guideline which applies to the process of composing visual images such as designs

The guideline proposes that an image should be imagined as divided into nine equal parts by two horizontal lines and two vertical lines
important  elements should be placed along these lines or their intersection.

Technical - Green Screen

Chroma Key 

Chrome keying is a visual effects / post-production technique for layering two images or videos together based on color hues.


This is often used to remove the background of images so the background can be replaced. It is used in most films and is becoming very popular in the music industry

Research - Audience profile

Gender: Female
Age:19
Education: College/ 6th form
Geo-demographic: United Kingdom, London
Media Preferences: Uses social networking such as Youtube, Instagram etc.
Sexual Orientation: Any
Likes: Music, cinema, socializing with friends
Dislikes: Romance, Drama
Ethnicity: British white
Product Preference: Smart phone, fashionable clothes, likes black
How does she listen to music: Spotify

Research - Health and Safety

Planning: Health and Safety 

If a project is very short-term or employs between 9 and 20 workers, a less formal program is acceptable, but records must still be kept.  The program must include regular safety meetings with the workers, and at least one 

Worker Health and Safety Representative (not a supervisor or manager) should be appointed by the workers whom they will represent.  



Their responsibilities include:

• Identifying situations that might be unhealthy or unsafe for workers and recommending ways to eliminate them
• Considering and responding to health and safety complaints or recommendations from the cast and crew.
• Promoting safe work
• Participating in regular workplace inspections
• Analyzing incidents
• We are working as a group of 4 so when one of the people is not involved we will want them to look out for any potential hazard during the current scene recording.
• We will need to look out for tripping hazards, power tool use, and use of dangerous solvents like paint or dyes.

Research - Target audience

Target Audience Research

In order to find out what people in our target audience of mainly teens would like to see in a music video, we conducted a survey using survey money to collect results. Below are some of the results we collected from the survey.

The results on the genre question were quite even, with most people either answering that they are interested in rock or grime. Using this, we can decide what genre we want our music video to be based on what people in our target audience like. 

With more people saying they would listen to alternative rock, as the song we were thinking of doing is an alternative rock song, we now know that people would watch the video even if it is not the genre they particularly like.

Most people in our target audience said that they would prefer to watch a music video than listen to an audio, which means that our music video would get a lot of views from people within our target audience as they prefer listening to music videos's

As most people who took this survey have heard of the artist, Dan O'Brien we now know that the music video does have an audience, as many of our target audience have heard of him.

This helps as members of our target audience are outlining what they would like to see in a music video, using these answer's we can maybe implement some of these suggestions into our music video as it is what people would like too see. 

Overall, this survey was successful, as it gave us insight into what genre of music most people in our target audience are interested in, and gave us insight into what members of our target audience would like too see in a music video. Now, we can use these results in order to make our final product more suited to our target audience in terms of what is in our music video, the artist, what song we use and lets us know if they would even watch a music video or rather just listen to audio.

Research - Magazine Advert (Finlay Diver)

Research: magazine Advert

For my magazine advert I decided to research to magazine adverts for the same album and look into some of the similarities and some of the differences for the two of them. The magazine advert is for the 'Gorillaz' album 'Plastic Beach', the first thing that you notice is that the two adverts are pictures of the same island but from different angles and during different times throughout the day in the 'Gorillaz' iconic cartoon style. The reason one is at night is because the album isn't out yet and the other one is as the sun is coming up is because the album is out. Another difference is what is written at the bottom of the adverts, the one on the left has what the album includes e.g. documentary and booklet. Then the one on the right has reviews from different media outlets.

Both have the same font for the name and both have the distributor logo and band website at the bottom.

Research - Magazine Advert (Tomasz Wojton)

How different genres target their audience

These 2 indie pop bands are likely to target young adults and possibly teenagers. The use of darker colors and more unnatural imagery as well as more simple fonts makes the adverts look more mature and definitely attract the young adult/ adult audience

These 2 pop artists in magazine adverts often have them being the main and central image as that is what attracts the children and teenage audience. The bright colors on the

Olly Murs album and more creative fonts on both make the image nicer to look at from a child's perspective.

Rap however, tries to keep a very a serious mood with dark colors and clothing. Also the artist shown often is looking away or has a serious facial expression, The clothing is easily relateable to teenagers and up.

Here is a selection of few NME magazines. NME is a very popular magazine and includes many music album adverts. They sell magazines online and in high street stores. To help their customers find magazines they like easier they partnered up with google to allow a genre selection at the top.

Research - Digipak (Tomasz Wojton)

1. Elements of real Digipaks

Front cover: The front cover is the first thing the customer sees so the title is very clear usually along with a picture that has a synergistic effect with the the whole digipak and music. The colour scheme on the front cover is important as it needs to fit the genre in order to attract the customer.
Spine: Not much attention is payed to the spine but often when the digipaks are all stacked in a retailer the sane is the only part visible so its important that the title is shown.
Back cover: The back cover is mainly used for institutional information like bar codes or labels. Less attention is payed to it so it doesn't need to be aesthetically attracting to the customer.
Internal panels: When opened the CD is presented in the internal panels. One side is dedicated to holding the CD still inside the cover while the other internal panel holds the booklet, poster etc. If a digipak doesn't have any other booklets extra information is then shown on the inside cover.

Booklets/postcards/posters: Kept on the inside cover most commonly a lyric booklet is there but sometimes booklets may contain extra information about the album. Posters and postcards with meaningful imagery related to the album are sometimes also given but the whole point behind these is too give extra value and a better reason for a customer to buy the digipak instead of just string the album online on Spotify for example.

2. Retailers

Although digipaks have completely fallen out of fashion and have been replace by cheaper alternatives like online streaming on iTunes or Spotify, they still are distributed in high street shops like HMV. Other shops like B&M also sell digipaks at a lower price but the the target market is very small now and digipaks are only purchased on a regular basis by collectors or a few customers who just enjoy holding their product. Most artists, like i mentioned before don't invest in making digipaks and create simpler designs with just a front and back cover, or just sell online.

3. Digipak nets

This net is very good designing your own digipak as it includes the spine as well as 6 panels including panels for the booklet/postcard

 This is an example of a 6 panel digipak. It follows the tan/brown colour scheme and has similar relatable imagery on each panel. The booklet is high quality giving the customer a reason to purchase the digipak.

This is another net but it is a 4 panel design. It is much simpler and doesn't include any booklets. It's purpose is to protect the disk but ti still has a spine so when stacked in a shop a customer can still see the name

4. Close textual analysis of digipak of your own choice

Research - Digipak (Teejay Celeste)

 Digipak - Graduation, Kanye West

This is the front cover go 'graduation' by Kanye West, released in 2007. The image shows a bear coming out of something and being blasted into the air. I feel like this represents someone breaking through onto their own and no longer being held back by others. The background is a quite pink/purple which represent s a sunrise, when the sunrises, these colours usually appear during a sunrise, this could suggest a new beginning, which could also be the reason for the name 'graduation' he's preparing for a new beginning.





This is the Back Cover. It shows the same picture as in the front cover except from a different angle, the back cover includes institutional information such as the company that produced it, and names of people involved. It also has a song list and barcode, the song list will draw people in, if they hear songs they like, it will entice people into buying thee album.

This is the Inside cover of the 'graduation' album,  this is interesting as it opens up and reveals and image, splits into 3 different sections rather than 2, the different scenes are very cool and fun and could probably represent something, it shows the bear running away through the city from some kind of monster which could represent someone escaping, which would explain why in the front cover the bear is shooting out of the city, it is his graduation into his own person. I really like this digipak as i feel like it tells a story which is very interesting and fun too see from a digipak. 00The CD goes in one of the panels and in the other panels there are things such as posters and booklets.



The spine of the digipak is very basic, like most spines it just has the name, of the album and some institutional information the front folds out to create a full image which is very interesting, the whole digipak seems like a long comic strip. The strip on the end shows the bear wearing his graduation gown and standing on a rock next to a mushroom.

This Album digipak is interesting, as it shows a continuing theme with Kanye West's previous albums, which were titled 'The College Dropout' and 'Late Registration', they also feature the same bear and could represent Kanye West's Growth as an artist throughout the years.

Research - Magazine advert (Teejay Celeste)

1. Elements of real Digipaks

Front cover: 

The front cover the consumer see's so the title is usually very clear accompanied by a photo that has synergistic effects with the digipak and music. Normally, the colour scheme is extremely important as it needs to attract the consumer to the product 

Spine: 

Not much attention is payed to the spine, the spine is usually very plain and has the name on it  digipaks are stacked with the name facing so the consumer can see

Back cover:

The back cover usually has institutional information such as barcodes and labels. Less attention is payed to it and it usually includes a song list.

Internal panels:

When opened the CD is presented in the internal panels. one side is dedicated to holding the CD still inside the cover while the other panel holds the booklet or poster.

Booklets/postcards/posters: 

Usually the book includes lyrics or information about the album and gives the consumer a reason to buy the album

2. Magazine Adverts

In a typical magazine advert you would expect to have a picture of the artist, the name of the album, the artists name. Also it would feature names of either the most well known songs or well known artists that feature in the album, in order to create a hype and get an audience.

A magazine advert must have synergistic elements with the digipak, so that a member of the audience would know that they are linked su as the picture of the artists, the colours and a company logo that shows that it is all from the same production company